The four biggest transitions Patrick Carroll sees for the multifamily industry in 2021 are all based on the market’s ability to meet the times.

How CARROLL borrows best practices from mature B2B sales organizations early in the leasing process to build trust and usher prospects through their leasing journeys.

Understanding the multiple stages of the sales journey is a critical part in connecting with today's multifamily consumers.

Breaking down the eight key areas of focus for leading multifamily marketers in 2021.

This holiday season, ARIUM apartment management teams are donating more than $15,000 in essential items to those in need locally.

Patrick Carroll and fellow real estate industry experts break down the digital transformation taking place in the multifamily industry.