Inc. magazine today revealed that CARROLL is No. 849 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses.

The CARROLL premise for divergent strategies drove it to where it is today, building a company that is proudly independent and, in turn, able to forge new trends in the real estate industry. Throughout its history, CARROLL recognized that executing the idea requires perpetual updates, collaboration and team building. 

There are 5 key pillars that build on one another, providing a holistic framework for the execution of the strategy. However, as with all strategies, successful implementation requires organizational alignment, diverse talent and flawless execution.

Upgrades in the day-to-day lives of CARROLL's residents come in many forms, a recent quantity arriving as technological transitions ranging from online portals to community amenities, to residents’ homes themselves.

The foundation of building a marketing system is understanding each of our prospects’ journeys toward the moment of purchase and beyond to loyalty. But what factors drive the decision our consumers make? Keep reading to learn more.

Instead of starting with business goals and aligning tactics to achieve them, we start with resident needs and align tactics to meet those needs, understanding that the result will be loyalty, mindshare, and ultimately market share.