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Press release
August 2019

Carroll Organization Becomes "CARROLL" to Emphasize its Integrated Platform

Carroll Organization has seen tremendous growth in the real estate industry by adopting divergent investment strategies. The success of Carroll Organization has catapulted it into a new chapter, marked by a "CARROLL" rebrand. This rebrand signifies CARROLL's growth and scale as a leader in the real estate industry.

The CARROLL premise for divergent strategies drove it to where it is today, building a company that is proudly independent and, in turn, able to forge new trends in the real estate industry. Throughout its history, CARROLL recognized that executing the idea requires perpetual updates, collaboration and team building. Last year, it updated its customer-forward ARIUM brand, rounded out a robust investments team while executing multiple investment strategies, streamlined and improved the acquisition and integrations processes and doubled down on the importance of people and the employee experience. Today, CARROLL has grown and scaled into an industry leader acquiring over $3 billion in real estate over the last 24 months and manages a portfolio valued over $5.5 billion.

Recently, Inc. Magazine recognized CARROLL for two impressive feats: a top 1000 private company in the US and one of the fastest growing companies (public or private) in the US. CARROLL is also ranked by NMHC as both a top 50 owner and a top 50 manager.

Now CARROLL turns to its next chapter. On the heels of its latest institutional investment vehicle, Fund VI, it will consolidate all of its business lines (Carroll Organization, Carroll Management Group, etc.) into one singular brand: CARROLL. This unification of the brand represents the evolution of the culture, one of collaboration from idea to execution, and emphasizes the bond between the talented teams across all business lines united by a common thread: Boundless Ambition.

CARROLL delivers exceptional service in three key areas: Investment Management, Property Management, and Construction Management. It’s premier ARIUM living brand delivers on its promise to remove barriers for residents and serves as the company’s service based differentiator. Together, this well-rounded and balanced platform seamlessly works to provide the service and results for which CARROLL is known.

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