As an active investor in suburban markets throughout the past decade, CARROLL has always sought to proactively identify demographic trends. And thanks to a forward-thinking strategy, CARROLL is well-positioned to welcome people home beyond the city lights.

As we start a new year and a new decade, it is important to reflect on the massive changes that have taken place in multifamily marketing in 2019.

Historically, CARROLL has pinpointed opportunity, developed a value add strategy, and executed to yield high returns. Andrew Zelman, CARROLL's Executive Vice President of Investments, delves into the strategy behind ARIUM Vinings Station and the subsequent returns on that investment.

There are 5 key pillars that build on one another, providing a holistic framework for the execution of the strategy. However, as with all strategies, successful implementation requires organizational alignment, diverse talent and flawless execution.

CARROLL is collectively made up of team members who are independent thinkers, but work together to solve problems and develop new ideas. This can only be achieved through a culture of learning. At CARROLL, we've fostered a culture that welcomes associates who love to learn and want to grow and develop.

The execution of value-add strategies acts as a primary component of CARROLL's business model. The consistent success is a result of the methodical process CARROLL employs to select and transform properties equipped with the potential to grow within the economic parameters of the market.