Instead of being a late adopter, CARROLL is a trendsetter. CARROLL has a history of adopting divergent strategies compared to other industry leaders. While unconventional, these efforts have produced significant and consistent results that have yielded high returns.
Carroll doubled down on ARIUM by beginning the process of building a consumer brand on a promise: to remove the barriers renters face in apartment living so that they are freed to focus on the things that matter most to them.
We do a lot of "telling" in marketing and sales - "our product or service is the best because of XYZ" or "buy from us because we are the best." The problem is consumers today have access to more information than ever before, and as a result, they are too savvy for these messages to work.
A new economic reality of consumers’ decline in purchase ability and the multihousing owners’ response to it, has created a trend that will see rents continue to rise for the foreseeable future where it is earned and occupancy hold resulting in an ideal investing environment for those seeking higher yields with low risk.
15 years later, the fascination of looking back and witnessing the incredible journey Carroll Organization traversed becomes only more enthralling with the realization that Mr. Carroll built the company that exists today from nothing but a dream.
The venture of PGIM and the Atlanta-based Carroll Organization acquired three apartment portfolios in North Carolina, South Carolina and Florida. That marked the fifth such deal in less than a year for the partnership, which has purchased about 15,000 units in 45 properties for $2 billion over that period.