Current Responsibilities – Noah Echols serves as the Senior Director of Marketing and Communications for CARROLL. He believes that a focus on resident experience is vital to the success of the company and pursues opportunities to align business objectives with resident needs to create measurable value. His primary duties include creating marketing strategies that build equity in our corporate and property brands while allowing for local flexibility to meet the unique challenges within each market. In this role, he serves as an enabler for the corporate marketing team and property teams to execute based on best practices and corporate strategies.
Relevant Experience – With 13 years of experience primarily in digital marketing, Noah’s work spanned several industries including financial services, real estate, CPG, and retail. This cross-industry experience has allowed him to take best practices from each and has allowed him to cultivate a keen ability to recognize effective solutions to common challenges. Prior to joining CARROLL, Noah was with IQ Agency as the lead of its strategy consulting group where he worked closely with the executive team of Post Properties during the two years leading up to its acquisition by MAA. Noah has built a decisive channel agnostic career focused on leveraging data to identify the best ways to connect with the right prospect at the right time with the right message.
Education/Affiliations – Noah received a Master of Arts degree in American Studies from Kennesaw State University where he studied digital culture, focusing primarily on how large brands successfully cultivated a sense of community among consumers in digital channels. He was a HASTAC (Humanities, Arts, Science, and Technology Alliance and Collaboratory) Scholar and is a member of the Internet Marketing Association. In his free time, Noah enjoys working with several area non-profits in an advisory role.