Easley Hooff
Associate | Investments
Easley Hooff serves as an Investment Associate for Carroll Organization. His primary responsibilities in this capacity include maximizing portfolio investment performance, implementing business plan strategies, communication with capital partners, and reporting to senior leadership. Easley works closely with Carroll’s acquisitions, property management, construction, and marketing teams to drive investment strategies forward throughout the life of the investment.

Easley’s previously served as an Analyst in Cushman & Wakefield’s Multifamily Advisory Group. In this role, Easley led the underwriting and valuation efforts for the Tennessee and Central to Coastal Georgia markets, providing quantitative and qualitative investment analysis for current owners and potential investors. He was accountable for providing detailed analysis of property level financial statements, creating revenue and expense projections, forecasting future cash flows, assessment of potential capital structures, and asset valuation relative to comparable properties.

Easley holds a BBA in Banking and Finance from the Terry College of Business at The University of Georgia. He also earned a JD/MBA from The University of Georgia Law School and Terry College of Business.