Boundless ambition

The COVID-19 pandemic has upended traditional leadership tactics and has forced business leaders to rethink how they steer their teams through these difficult times. CARROLL Founder and CEO Patrick Carroll shares what he learned from 2008's Great Recession, and how those lessons are influencing his approach in 2020. 

With COVID-19 causing economic uncertainty and wide-spread work-from-home orders that are impacting the majority of the nation, the 2020 rental season is stretching well beyond its traditional timeframe. 

At CARROLL, one of our foundational business principles is a focus on cash-flowing investments. This innate belief is one of the main reasons we’ve been able to stay the course amidst multiple storms and embrace volatility in the market.

As an active investor in suburban markets throughout the past decade, CARROLL has always sought to proactively identify demographic trends. And thanks to a forward-thinking strategy, CARROLL is well-positioned to welcome people home beyond the city lights.

We know that we can do more. While we don’t know what that looks like today, we are committed first to listening to our black employees and customers and then working with them to build a better company and stronger communities that can lead us to the perfect Union that this country set out to become.

Optimism permeates the future in multifamily as Patrick Carroll and other leaders in the real estate transaction space discuss these changing times.

As we start a new year and a new decade, it is important to reflect on the massive changes that have taken place in multifamily marketing in 2019.