Boundless ambition

How CARROLL borrows best practices from mature B2B sales organizations early in the leasing process to build trust and usher prospects through their leasing journeys.

Understanding the multiple stages of the sales journey is a critical part in connecting with today's multifamily consumers.

Breaking down the eight key areas of focus for leading multifamily marketers in 2021.

These significant Q4 deals demonstrate continued momentum in the multifamily sector for the national real estate investment company.

CARROLL solidifies investments platform by expanding comprehensive end-to-end multifamily property management services offering.

CARROLL adds nearly 1,600 units with the acquisition of three Atlanta-area properties.

The COVID-19 pandemic has upended traditional leadership tactics and has forced business leaders to rethink how they steer their teams through these difficult times. CARROLL Founder and CEO Patrick Carroll shares what he learned from 2008's Great Recession, and how those lessons are influencing his approach in 2020. 

With COVID-19 causing economic uncertainty and wide-spread work-from-home orders that are impacting the majority of the nation, the 2020 rental season is stretching well beyond its traditional timeframe. 

At CARROLL, one of our foundational business principles is a focus on cash-flowing investments. This innate belief is one of the main reasons we’ve been able to stay the course amidst multiple storms and embrace volatility in the market.

As an active investor in suburban markets throughout the past decade, CARROLL has always sought to proactively identify demographic trends. And thanks to a forward-thinking strategy, CARROLL is well-positioned to welcome people home beyond the city lights.