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White paper
January 2020

Multifamily Marketing in 2020

As we start a new year and a new decade, it is important to reflect on the massive changes that have taken place in multifamily marketing in 2019. At CARROLL, we spend Q3 and Q4 focused on building a scalable infrastructure that will allow us to become even more agile in our approach and we built a strategy for 2020 that will position us as leaders among our competitors. Here are some of the areas multifamily marketers should focus on:

  1. Importance of Data
  2. Importance of Reduced Fragmentation
  3. The Changing Role of the ILS
  4. The Role of Performance Marketing
  5. Google is King
  6. The Role of Social Media
  7. The Role of Experience
  8. Brand Matters
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