We believe that if our residents are happy then all of our business metrics will be met as a result. We are in the service industry, so our focus is on our service to our residents – not just in processing their rent correctly and getting the work orders completed quickly, but in truly meeting their needs and striving daily to break down barriers that exist in apartment living. For example, we’ve created a program called Experience ARIUM that aims to surprise and delight our residents in ways that they don’t expect. We look for opportunities to reward them just for being them to show appreciation and to add value to their lives.
Unlike other property management companies who are trying to build brands on the corporate level, on a product, or on lifestyle, ARIUM is a service brand built on a promise.
Beyond our promise, we are positioning ourselves as radically different than other property management brands. While they focus on belonging and connection, we focus on what the resident is focused on – leaving a mark on the world.
Our deal with our residents is that they have lives to live. We don’t pretend to make that life or provide a better life. Instead, we want to remove the barriers in their lives that might keep them from focusing on the things they care about. Think Chik-fil-A. You want to just eat food, you don’t want to be bothered by a messy table or having to get up to get a refill, so CFA removes those barriers for you. That’s ARIUM.