Instead of being a late adopter, CARROLL is a trendsetter. CARROLL has a history of adopting divergent strategies compared to other industry leaders. While unconventional, these efforts have produced significant and consistent results that have yielded high returns.
Instead of starting with business goals and aligning tactics to achieve them, we start with resident needs and align tactics to meet those needs, understanding that the result will be loyalty, mindshare, and ultimately market share.
It's important to understand not only what you're investing in, but also who you're investing with. The key differentiators that separate well-established, reliable partners are process and people. Relying on those two pillars, CARROLL doubled the size of it's portfolio in the span of 14 months.
The technology space has evolved and continues to evolve on a daily basis. CARROLL's IT team works to stay at the forefront of the multifamily industry by adopting new digital trends to ensure for equity partners, employees, prospects, and residents.
CARROLL is collectively made up of team members who are independent thinkers, but work together to solve problems and develop new ideas. This can only be achieved through a culture of learning. At CARROLL, we've fostered a culture that welcomes associates who love to learn and want to grow and develop.
The execution of value-add strategies acts as a primary component of CARROLL's business model. The consistent success is a result of the methodical process CARROLL employs to select and transform properties equipped with the potential to grow within the economic parameters of the market.