How CARROLL borrows best practices from mature B2B sales organizations early in the leasing process to build trust and usher prospects through their leasing journeys.

Understanding the multiple stages of the sales journey is a critical part in connecting with today's multifamily consumers.

Breaking down the eight key areas of focus for leading multifamily marketers in 2021.

As an active investor in suburban markets throughout the past decade, CARROLL has always sought to proactively identify demographic trends. And thanks to a forward-thinking strategy, CARROLL is well-positioned to welcome people home beyond the city lights.

As we start a new year and a new decade, it is important to reflect on the massive changes that have taken place in multifamily marketing in 2019.

Historically, CARROLL has pinpointed opportunity, developed a value add strategy, and executed to yield high returns. Andrew Zelman, CARROLL's Executive Vice President of Investments, delves into the strategy behind ARIUM Vinings Station and the subsequent returns on that investment.