Most multifamily website templates contain multiple pages with dense content describing the community. This approach is one of selling, aiming to convince the website visitor that they should live at that community. But that is no longer the role of a multifamily website.

Upgrades in the day-to-day lives of CARROLL's residents come in many forms, a recent quantity arriving as technological transitions ranging from online portals to community amenities, to residents’ homes themselves.

The foundation of building a marketing system is understanding each of our prospects’ journeys toward the moment of purchase and beyond to loyalty. But what factors drive the decision our consumers make? Keep reading to learn more.

Instead of starting with business goals and aligning tactics to achieve them, we start with resident needs and align tactics to meet those needs, understanding that the result will be loyalty, mindshare, and ultimately market share.

Unlike other property management companies who are trying to build brands on the corporate level, on a product, or on lifestyle, ARIUM is a service brand built on a promise.

It's important to understand not only what you're investing in, but also who you're investing with. The key differentiators that separate well-established, reliable partners are process and people. Relying on those two pillars, CARROLL doubled the size of it's portfolio in the span of 14 months.