By all measurable indicators 2019 was our most successful year to-date, and we could not have done it without the most talented employees in the business and the close partnerships we share with each of our investors.
It's important to understand not only what you're investing in, but also who you're investing with. The key differentiators that separate well-established, reliable partners are process and people. Relying on those two pillars, CARROLL doubled the size of it's portfolio in the span of 14 months.
The technology space has evolved and continues to evolve on a daily basis. CARROLL's IT team works to stay at the forefront of the multifamily industry by adopting new digital trends to ensure for equity partners, employees, prospects, and residents.
Carroll doubled down on ARIUM by beginning the process of building a consumer brand on a promise: to remove the barriers renters face in apartment living so that they are freed to focus on the things that matter most to them.
We do a lot of "telling" in marketing and sales - "our product or service is the best because of XYZ" or "buy from us because we are the best." The problem is consumers today have access to more information than ever before, and as a result, they are too savvy for these messages to work.
A new economic reality of consumers’ decline in purchase ability and the multihousing owners’ response to it, has created a trend that will see rents continue to rise for the foreseeable future where it is earned and occupancy hold resulting in an ideal investing environment for those seeking higher yields with low risk.