Patrick Carroll poses the question, given the extreme uncertainty of operations today, which industry or industries makes the most sense to invest in next?

While we are remaining agile in our approach to this quickly evolving situation, we are centered on our core value proposition – to lead the industry in service to our customers.

Most multifamily website templates contain multiple pages with dense content describing the community. This approach is one of selling, aiming to convince the website visitor that they should live at that community. But that is no longer the role of a multifamily website.

Upgrades in the day-to-day lives of CARROLL's residents come in many forms, a recent quantity arriving as technological transitions ranging from online portals to community amenities, to residents’ homes themselves.

The foundation of building a marketing system is understanding each of our prospects’ journeys toward the moment of purchase and beyond to loyalty. But what factors drive the decision our consumers make? Keep reading to learn more.

Instead of starting with business goals and aligning tactics to achieve them, we start with resident needs and align tactics to meet those needs, understanding that the result will be loyalty, mindshare, and ultimately market share.